A CCI Symposium on Reputation …
A CCI Symposium on Reputation …
Corporate Communication the Way Forward
Hosted by:
Pfizer Inc
Friday, March 5, 2010
12:00 PM – 4:00 PM
Pfizer Inc
235 East 42nd St.
4th Floor, 219 Building,
Times Square Room
New York, NY 10017
Offered in association with:
CCM – Council of Communication Management
“The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for.” This is the opening sentence in Michael B. Goodman and Peter B. Hirsch’s new book Corporate Communication: Strategic Adaptation for Global Practice (available in April, Peter Lang Publishing), and it sets the context for this year’s Symposium on Reputation.
In today’s environment of accelerating change, according to Goodman and Hirsch, organizations must understand the “trigger points that signal shifts” which can threaten organizational sustainability or provide opportunities for renewal and growth. How do we respond pragmatically to this new reality? Can leading practices in corporate communication pave the way? How do we as organizations and professionals adapt strategically? Goodman and Hirsch’s work is built on the concrete voices of practicing professionals and CCI’s research. It provides a framework to understand not only what is occurring, but also to determine what we can do about it.
Goodman and Hirsch will set the stage for our dialogue. We will then hear examples of corporate communication leadership mapping the way forward. And finally, with our speakers, we will determine how we, as a profession, adapt to lead the way.
PROGRAM
12:00 – 12:55 PM
Registration, Lunch & Networking
12:55 – 1:00 PM
Welcome
John P. Santoro, Vice President, Stakeholder Communications, Pfizer Inc
1:00 – 1:30 PM
Introduction: Corporate Communication & Strategic Adaptation
Michael B. Goodman, Ph.D., Professor & Director, MA Program in Corporate Communication, Baruch College/CUNY & Director, CCI at Baruch College/CUNY
Peter B. Hirsch, Corporate Communications Consultant
1:30 – 2:45 PM
Panel Presentations: Leading the Way Forward
Moderator: Tracy Benson Kirker, Managing Partner, On the Same Page, LLC & Past President, Council of Communication Management (CCM)
Robert DeFillippo, Chief Communications Officer, Global Communications, Prudential Financial, Inc.
Kathleen Fitzgerald, Global Head of Communications, Chief Communications Officer, KPMG LLP
Raymond C. Jordan, Corporate Vice President Public Affairs & Corporate Communications, Johnson & Johnson
Raymond Pellecchia, Jr., Vice President, Corporate Communications, NYSE Euronext
2:45- 3:00 PM
Break
3:00 – 4:00 PM
Panel Discussion of Expert Presenters: Corporate Communication the Way Forward
Moderator: Michael B. Goodman, Ph.D., Director, CCI at Baruch College/CUNY
REGISTER BY
Phone: 973-270-0038
Fax: 973-270-0039 with this form
Email: cci@corporatecomm.org
RSA Fellows: $75, but you must register as an RSA Fellow
CCI Sponsors: No charge
CCI, CCM, R.S.A. & Page Society Members: $75
Non-Members: $95
Non-Profits: $85
Graduate Students: $45
Baruch Students: $25
Baruch Faculty & Staff: No charge
http://www.corporatecomm.org/calendar.html
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We are happy to pass along announcements from RSA Fellows which are in keeping with the RSA’s mission. RSA is not responsible for the content of Fellows’ websites or organization of Fellows’ events.
Chicago : Frameworks for Inspiring Change
Imagine Chicago presents a masterclass on Community Engagement and Constructive Change
March 11 – March 13
Taught by Bliss Browne, President of Imagine Chicago, and her daughter Caroline Browne, MA in Clinical Psychology.
The workshop is an application-focused foundations workshop in Imagine Chicago’s frameworks and creative tools for facilitating community engagement and constructive change. It includes detailed theory, tools and practice in
+ Opening space for hope and acceptance within individuals, organizations and communities that motivates engagement and positive interactions
+ Understanding social construction and the consequences of orienting mindsets and beliefs (including language)
+ Enhancing effective communications by strengthening questioning, listening, speaking and visual language skills
+ Inspiring constructive change and a sense of possibility
+ Shifting (and helping others shift) from deficit-based to strength-based mindsets, behaviors and communication
+ Understanding the impact of strength-based vs. deficit-based assessment of individuals and communities
+ Building shared understanding and reliably constructive partnerships across differences of gender, age and culture
+ Aligning actions around personal or shared goals
You will learn to apply and teach Appreciative Inquiry, Asset Based Community Development, Open Space and visual language. Community focused stories and tools will be brought into dialogue with effective therapeutic practices used with individuals and families in enabling positive identity formation and choices, especially in dealing with loss, personal challenges and negative mindsets. Significant time will be spent on topics of specific interest to participants –applying what you learn to designing in class something you want to accomplish.
Registration online at http://frameworksimaginechicago.eventbrite.com
Registration limited to 15 people.
Team and young adult discounts are available.
RSA-US Team Price gives a $200 discount, register as FRSA
Questions? Contact Bliss Browne
bliss@imaginechicago.org
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We are happy to pass along announcements from RSA Fellows which are in keeping with the RSA’s mission. RSA is not responsible for the content of Fellows’ websites or organization of Fellows’ events.Thinking Tank debate: Who do you trust?
Next debate: Thurs Feb 18
4.00-4.40pm UK time
5.00-5.40pm Euro time
11:00 am Eastern
The Earth Talks Back
In his book “The Hidden Wealth of Nations” and recent talk at the RSA, David Halpern of the Institute for Government explained…
“Much of this hidden wealth [of nations] is expressed in everyday ways, such as our common values, the way we look after our children and elderly, or whether we trust and help strangers. It is a hidden dimension of inequality, and helps to explain why governments have found it so hard to reduce gaps in society. There are also deep cracks in this hidden wealth, in the form of our rising fears of crime, immigration and terror.”
In this month’s Thinking Tank we will consider how this affects us and generate practical ideas we can use to heal the cracks.
Join this Thinking Tank if you are ready to face the challenge of creative thinking and brainstorm ideas to change the way we think about sustainability. What will be the best idea we can come up with?
Join us for this breakthrough approach to problem solving where we spend 40 minutes hammering out a serious issue—a Darwinian struggle of ideas, challenges and reasons not to bother.
On Thursday 18th we will brainstorm ways to talk about sustainable development to people who aren’t interested.
We need your opinion in this debate. What ideas do you have? This is your opportunity to be heard, to hear from others, and to become part of the solution—all from the comfort of your own laptop.
16.00-16.40, Thursday Feb 18
click HERE to join us at http://thethinkingtank.co.uk/next.htm or email me to request a reminder text message on the day
Catherine Shovlin cmshovlin@gmail.com
Founder, The Thinking Tank
Participants in our live online debates include RSA Fellows, campaigning organisations, relevant experts and friends — amazing people like you with wisdom and a wide range of experiences, views and ideas. The debates run on the easy to use Synthetron platform (see demo) – a way to brainstorm together and filter the best ideas and most strongly supported views.
The Thinking Tank is an independent, not-for-profit way to bring people together so they can generate better ideas. It is a Fellow-led RSA initiative.
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We are happy to pass along announcements from RSA Fellows which are in keeping with the RSA’s mission. RSA is not responsible for the content of Fellows’ websites or organization of Fellows’ events.
The Future of the Book – Cyber Alternatives?
I would like to raise the topic of THE FUTURE OF THE BOOK. Will cyberspace provide an alternative for the paper volume which doesn’t get redundant whenever a new cyber system comes in vogue. When we shifted from ‘floppy disc’ how much info did you lose?
Anthony Johnson
