A CCI Symposium on Reputation …
Corporate Communication the Way Forward
Hosted by:
Pfizer Inc
Friday, March 5, 2010
12:00 PM – 4:00 PM
Pfizer Inc
235 East 42nd St.
4th Floor, 219 Building,
Times Square Room
New York, NY 10017
Offered in association with:
CCM – Council of Communication Management
“The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for.” This is the opening sentence in Michael B. Goodman and Peter B. Hirsch’s new book Corporate Communication: Strategic Adaptation for Global Practice (available in April, Peter Lang Publishing), and it sets the context for this year’s Symposium on Reputation.
In today’s environment of accelerating change, according to Goodman and Hirsch, organizations must understand the “trigger points that signal shifts” which can threaten organizational sustainability or provide opportunities for renewal and growth. How do we respond pragmatically to this new reality? Can leading practices in corporate communication pave the way? How do we as organizations and professionals adapt strategically? Goodman and Hirsch’s work is built on the concrete voices of practicing professionals and CCI’s research. It provides a framework to understand not only what is occurring, but also to determine what we can do about it.
Goodman and Hirsch will set the stage for our dialogue. We will then hear examples of corporate communication leadership mapping the way forward. And finally, with our speakers, we will determine how we, as a profession, adapt to lead the way.
PROGRAM
12:00 – 12:55 PM
Registration, Lunch & Networking
12:55 – 1:00 PM
Welcome
John P. Santoro, Vice President, Stakeholder Communications, Pfizer Inc
1:00 – 1:30 PM
Introduction: Corporate Communication & Strategic Adaptation
Michael B. Goodman, Ph.D., Professor & Director, MA Program in Corporate Communication, Baruch College/CUNY & Director, CCI at Baruch College/CUNY
Peter B. Hirsch, Corporate Communications Consultant
1:30 – 2:45 PM
Panel Presentations: Leading the Way Forward
Moderator: Tracy Benson Kirker, Managing Partner, On the Same Page, LLC & Past President, Council of Communication Management (CCM)
Robert DeFillippo, Chief Communications Officer, Global Communications, Prudential Financial, Inc.
Kathleen Fitzgerald, Global Head of Communications, Chief Communications Officer, KPMG LLP
Raymond C. Jordan, Corporate Vice President Public Affairs & Corporate Communications, Johnson & Johnson
Raymond Pellecchia, Jr., Vice President, Corporate Communications, NYSE Euronext
2:45- 3:00 PM
Break
3:00 – 4:00 PM
Panel Discussion of Expert Presenters: Corporate Communication the Way Forward
Moderator: Michael B. Goodman, Ph.D., Director, CCI at Baruch College/CUNY
REGISTER BY
Phone: 973-270-0038
Fax: 973-270-0039 with this form
Email: cci@corporatecomm.org
RSA Fellows: $75, but you must register as an RSA Fellow
CCI Sponsors: No charge
CCI, CCM, R.S.A. & Page Society Members: $75
Non-Members: $95
Non-Profits: $85
Graduate Students: $45
Baruch Students: $25
Baruch Faculty & Staff: No charge
http://www.corporatecomm.org/calendar.html
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