Thursday, February 4 / 6:30 PM – 8:00 PM
Newman Vertical Campus, Baruch College/CUNY
55 Lexington Avenue at 24th, 8th Floor, Room 210
New York, NY 10010
Presented in association with:
MA in Corporate Communication at Baruch College/CUNY
The last two years have been extraordinarily volatile for corporate communicators, particularly for those in the financial sector. In the eye of the storm has been AIG – American International Group – a company deemed too important to the world’s financial sector to fail. Navigating AIG’s corporate communication through this tortuous period has been Nick Ashooh. Imagine what he had to face:
- Lehman’s demise and the failure of exotic derivative instruments, threatening to take AIG down along with Wall Street players and financial institutions with similar addresses across the globe;
- a global employee workforce in a state of shock, workers not only concerned about their livelihood, but also their safety;
- shareholder losses and ensuing anger;
- the stress on AIG’s healthy insurance businesses from concerned customers and regulators;
- executive long-term contracts under Congressional attack in response to public rage about bonuses;
- the slow, and continuing dissolution and restructuring of the once American success story, AIG, while it’s former Wall Street partners recover and prosper;
- the management of corporate communication through CEO turnovers - four in his tenure;
and that’s not all…
What tactics and strategies served his constituencies best? How did he manage under constant crisis? What could he influence, what could he not? As he looks back, what prepared him for these challenges? What surprised him most? What will carry with him professionally as he moves on from these arduous years of his career?
Nick Ashooh, who was named Vice President, Corporate Affairs for Alcoa Inc. in January 2010, will join us to contribute his experience and insights to our professional discussion.
SEATING IS LIMITED. REGISTRATION IS REQUIRED.
To Register: Phone: 973-270-0038, Fax: 973-270-0039 with form available here
Email: cci@corporatecomm.org
RSA Fellows can attend at the $25 member rate. BUT THEY MUST REGISTER AS RSA FELLOWS
CCI Sponsors: No charge
CCI Members: $25
Non-Members: $45
Non-Profits: $40
Graduate Student: $15
Baruch Faculty, Staff and Students: No charge
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