Corporate Communication International (CCI) Director Michael B. Goodman, Ph.D., Baruch College, The City University of New York, announces a conference on corporate response to the public call for businesses to act in ways that are environmentally friendly. The focus will be the practice of “greenwashing,” whereby companies claim that their business practices are less harmful to the environment than the competition’s or, at least, less harmful than they have been in the past. Sponsored by the Robert Zicklin Center for Corporate Integrity

April 3, 2009
Newman Conference Center
125 E. 25th St., Room 750
New York, NY
www.baruch.cuny.edu/zicklin/greenwashing 

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